The latest DiGiorno pizzas have been announced to offer consumers several options to try out that mimic the flavor of what one might get at a restaurant. The pizzas come in two distinct ranges including the Loaded Ultra-Thin Pizzas and the Detroit Style Pizzas, which are both targeted towards different taste and textures preferences. The Loaded Ultra-Thin Pizzas Come in Carnivore and Veggie Lovers options, while the Detroit Style Pizzas come in Double Pepperoni, Three Meat and Four Cheese varieties.
Senior Brand Manager Kimberly Holowiak spoke on the latest DiGiorno pizzas saying, "Consumers are asking for bold flavors and more toppings on their pizza than ever before. As we continue to innovate with our category-leading crust, we’re also focused on delivering flavor-forward new varieties to satisfy people’s tastes."
Restaurant-Inspired Frozen Pizzas
The Latest DiGiorno Pizzas Come in Two Ranges
Trend Themes
1. Bold-flavored Frozen Pizzas - Creating pizza flavors that mimic restaurant-quality options is a disruptive innovation opportunity for frozen pizza companies.
2. Specialty Frozen Pizza Options - Introducing different ranges of frozen pizzas, such as ultra-thin and Detroit-style, opens up new niche markets for frozen pizza companies.
3. Customizable Frozen Pizza Toppings - Offering customizable toppings options, such as carnivore and veggie lovers, is a disruptive innovation opportunity for frozen pizza companies to target different dietary preferences.
Industry Implications
1. Frozen Pizza Industry - The frozen pizza industry can innovate by offering bold-flavored options and specialized ranges to attract new consumers.
2. Restaurant Industry - The restaurant industry can collaborate with frozen pizza companies to bring their signature flavors to the frozen food section.
3. Food Delivery Industry - The food delivery industry can offer frozen pizza options with customizable toppings for consumers who want restaurant-quality pizza delivered to their doorsteps.