Designers Misia Fidos and Marta Ikanowicz conceived the brand identity for 'Chrzastka,' a manufacturer of dietary supplements that include natural fish oils and ginseng vitamins. In addition to its organic ingredients, the brand recently needed a branding overhaul looked to the natural world for its design inspiration.
Chrzastka's ecology-themed branding consists of charming plant and animal illustrations that are paired with pastel motifs and a block letter font. These dietary supplements marry aesthetics and healthy benefits, a rare occurance when it comes to medical packaging which is mostly function-focused.
These healthy supplements also include vitamin blends made with honey, pollen and shark cartilage. In addition to being healthy for users, these supplements are also artistically branded, appealing to design-conscious consumers more than competing products.
Ecological Supplement Branding
These Dietary Supplements Boast Plant and Animal Illustrations
Trend Themes
1. Ecology-inspired Branding - Opportunity for companies to tap into environmental consciousness and incorporate natural elements into branding to appeal to design-conscious consumers.
2. Aesthetic-meets-functionality - Disruptive innovation opportunity for companies to prioritize both aesthetics and functionality when it comes to medical packaging, keeping up with the trend of design-conscious consumers.
3. Innovative Supplement Ingredients - Opportunity for companies to incorporate creative and unique supplements ingredients, such as honey, pollen, and shark cartilage to stand out in a crowded market.
Industry Implications
1. Dietary Supplements - Companies in this industry can incorporate natural elements and innovative ingredients while keeping both aesthetics and functionality in mind.
2. Health and Wellness - Companies in this industry can tap into consumers' increasing focus on health and wellness by offering products with unique and organic ingredients, while also creating a visually appealing brand identity.
3. Packaging Design - Opportunity for companies in this industry to develop innovative and aesthetically pleasing packaging designs that cater to the increasingly design-conscious consumer base in the dietary supplement industry.