Mercedes Benz fashion week may seem mostly like a celebration of stylish apparel, but the unveiling of the Diet Pepsi Skinny Can also made a big stir at the high-profile event.
Designed to reflect 'today's most stylish looks', the Diet Pepsi Skinny Can take its cues from the fashion world's propensity for thin and tall models in what is ultimately bound to be a marketing move accompanied by no small amount of controversy.
Implications - Still, there's no denying that these cans are stylish and those who want to drink diet versions of their favorite sodas shouldn't have to resort to lesser can designs. Diet Pepsi Skinny Cans all the way!
Skinny Soda Cans
The Diet Pepsi Skinny Can Hop on The Thinner-is-better bandwagon
Trend Themes
1. Thinner-is-better - Disruptive innovation opportunity: Explore the trend of smaller, sleeker packaging designs in the food and beverage industry to appeal to style-conscious consumers.
2. Fashion-inspired Packaging - Disruptive innovation opportunity: Embrace the influence of fashion on product design to create visually appealing packaging that attracts the attention of trend-conscious customers.
3. Controversial Marketing - Disruptive innovation opportunity: Utilize controversial marketing strategies to generate buzz and grab the attention of target customers in highly competitive markets.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Develop innovative packaging concepts that cater to consumer preferences for modern and fashionable aesthetics.
2. Fashion - Disruptive innovation opportunity: Collaborate with fashion brands to create packaging designs that align with their latest trends and attract fashion-conscious consumers.
3. Marketing and Advertising - Disruptive innovation opportunity: Experiment with controversial marketing campaigns to differentiate products and create a strong brand image in crowded markets.