Diesel’s home living brand ‘Diesel Living’ has released a new ‘Rod’ lamp designed in partnership with Italian lighting company Lodes. An LED light powers the cordless, rechargeable lamp. Consumers can use it in various areas due to its absence of cables and plugs. Construction materials like concrete and metal are mirrored in the lamp's design. The shade and base are meant to resemble two concrete slabs, while the connecting body looks like a coarse metal rod. The light has an 8-hour battery life on maximum and low power.
The ‘Rod’ lamp will debut during Milan Design Week 2022, occurring June 6-12th. Other designers will also be showcasing their works, including likes of Lee Broom’s ‘Divine Inspiration’ and more. Diesel will present at the Lodes showroom in Brera, Milan.
Multi-Use Industrial Lamps
Diesel Living is Debuting the 'Rod' Lamp at Milan Design Week This Year
Trend Themes
1. Cordless Lighting - Cordless, rechargeable lamps are becoming more popular in the lighting industry, offering new opportunities for designers to create stylish and functional products.
2. Industrial Design - The use of construction materials like concrete and metal in lamp design is a growing trend, providing opportunities for companies to create unique products with a modern, industrial look.
3. Sustainable Lighting - As LED technology becomes more efficient, there is a growing trend towards sustainable lighting solutions, creating opportunities for companies to capitalize on consumer demand for eco-friendly products in the lighting industry.
Industry Implications
1. Lighting - The lighting industry can explore the opportunities presented by the use of cordless, rechargeable lamps, industrial design, and sustainable lighting solutions to differentiate their product offerings and appeal to consumers with varying needs and preferences.
2. Furniture - Furniture companies can consider incorporating multifunctional cordless lamps into their product offerings, providing consumers with versatile and functional design options for their homes.
3. Home Decor - The home decor industry can look to create unique lighting options using industrial materials like concrete and metal, providing consumers with modern and edgy design choices for their living spaces.