Uber and Lyft may be the leading ride-share services in North America, but Chinese based Didi Chuxing may be competition as it plans an expansion into Mexico. While the company has yet to comment on the launch of the app in Mexico it has already begun to recruit drivers in the country. Several ads have also been released touting the service in Toluca, all of which are being done to entice drivers to sign up for the service. Didi Chuxing is even offering a deal in which the company won't take a service charge off rides till June 17th 2018.
The arrival of the Chinese ride-share in Mexico could spell a challenge to Uber as it has already made some serious expansions into South America. In early 2018 Didi Chuxing bought a controlling stake in 99, a major ride-share app in Brazil.
Chinese Ride-Share Expansions
China's Didi Chuxing is Planning its First Out-of-Country Push
Trend Themes
1. Expanding Ride-share Services - The trend of ride-share services expanding beyond their home countries presents disruptive innovation opportunities for companies to enter new markets and compete with established players.
2. International Ridesharing Competition - The rise of Chinese ride-share services like Didi Chuxing entering international markets creates disruptive innovation opportunities for competition and innovation in the ridesharing industry.
3. Incentive-driven Driver Recruitment - The trend of offering incentives like waived service charges to recruit drivers presents disruptive innovation opportunities for ride-share companies to quickly build up their driver networks and gain market share.
Industry Implications
1. Ride-share - The ride-share industry is experiencing disruption as Chinese companies expand internationally, creating new competition and opportunities for innovation.
2. Transportation - The transportation industry is being impacted by the entry of Chinese ride-share companies into new markets, driving increased competition and innovation in the sector.
3. Technology - The technology industry is witnessing disruptive innovation in the ride-share sector as Chinese companies leverage mobile apps and digital platforms to enter new markets and challenge established players like Uber and Lyft.