For the 100th season of the NFL, Snickers is unveiling a dazzling diamond chain designed by famed jeweler Ben Baller. Every week of the NFL season, the chain will be sported by the person who has been deemed the "Hungriest Player." Near the end of the season, Snickers will be inviting fans to cast their vote for who is the Hungriest Player of all, and that player will get to share proceeds from the chain to a charity of their choice.
The "S" chain itself boasts a pendant that's encrusted with 47 carats of brilliant-cut diamonds, sapphires and rubies in the colors that form the brand's recognizable logo.
NFL legend DeMarcus Ware will be passing the chain to the first person following the games this weekend.
Snack-Inspired Diamond Chains
Snickers's Chain Will Be Sported by the NFL's "Hungriest Player"
Trend Themes
1. Sport-inspired Jewelry - The collaboration between Snickers and Ben Baller showcases a trend of integrating sports and luxury through jewelry.
2. Crowdsourced Player Recognition - Snickers inviting fans to vote for the Hungriest Player demonstrates a trend of engaging consumers in player recognition through interactive campaigns.
3. Brand Identity Customization - The Snickers pendant's colors that form the recognizable logo highlight a trend of brands offering customizable products that align with their visual identity.
Industry Implications
1. Jewelry - The creation of a diamond chain by Ben Baller for the NFL signifies an innovation opportunity for the jewelry industry to collaborate with sports brands and create unique, customized pieces.
2. Sports - Snickers's campaign to celebrate the Hungriest Player showcases an opportunity for the sports industry to engage fans in interactive player recognition and charitable initiatives.
3. Branding - The use of the Snickers brand logo colors in the pendant highlights a potential innovation opportunity for branding and marketing industries to develop customized products that embody a brand's visual identity.