As a global leader in spirits, beer and wine, Diageo is paving the way for the future of the alcohol industry. With an intense focus on innovation, the company is relentless in its search for new products and ideas.
In response to the ongoing shift in consumer preferences, Diageo has been directing a great deal of attention towards fresh, seasonal flavors that reflect the demand for a more sustainable food system. The company has also been looking for ways to accommodate common food allergies and dietary restrictions, with products such as the new Baileys Almond Milk Liqueur.
Trend Hunter recently spoke with Simon Hooper of Diageo Canada about the kinds of cocktails Canadians will be sipping on this summer. Hooper notes that while Canadians have the luxury of enjoying food from all over the world, some of the best ingredients are those grown on home soil. Fresh ingredients such as Ontario-grown raspberries add the color, taste and vibrancy needed to turn any drink into a refreshing summer sipper. As Hooper explains, "I think that its really about drinking and eating as far as the seasons go and sticking to that because nothing tastes better than fresh ingredients, especially if its local."
Seasonal Cocktail Menus
Simon Hooper of Diageo Canada Whips Up Some Refreshing Summer Cocktails
Trend Themes
1. Seasonal Flavor Innovation - Opportunity to create new and unique cocktails that reflect the demand for fresh, seasonal flavors.
2. Accommodating Food Allergies - Opportunity to develop alcoholic beverages that cater to consumers with common food allergies and dietary restrictions.
3. Local Ingredient Focus - Opportunity to highlight the use of locally-sourced ingredients in cocktails for a fresh and vibrant drinking experience.
Industry Implications
1. Alcohol Industry - Opportunity for alcohol brands to innovate in their product offerings by incorporating seasonal flavors and accommodating food allergies and dietary restrictions.
2. Beverage Manufacturing - Opportunity for beverage manufacturers to develop and produce new products that feature locally-sourced ingredients for a unique and refreshing drinking experience.
3. Cocktail Bar/catering Services - Opportunity for cocktail bars and catering services to offer seasonal cocktails using fresh, local ingredients, catering to consumer demand for unique and innovative drink options.