For World Diabetes Day, this diabetes campaign challenged people to pose with a blood glucose monitor and share a selfie with the #BloodSugarSelfie tag.
As a result of receiving a record-breaking 517 #BloodSugarSelfies within just 24 hours of the campaign launch on World Diabetes Day in November, this successful health campaign is being recognized as a winner at the 2015 E-Health Insider Awards. In total, more than 80,000 people participated over the course of the campaign.
While the teams at Diabetes.co.uk will undoubtedly be excited to accept this award, what's even more valuable is the awareness that's been raised for diabetes prevention in the future. As some campaign participants claim, realizing that they have high blood sugar levels was life-saving. Due to the momentous response, it's likely that a similar campaign will be run again.
Diabetic Selfie Campaigns
This Diabetes Campaign Urges the Public to Share a #BloodSugarSelfie
Trend Themes
1. Selfie Awareness Campaigns - Selfie campaigns are an innovative way to raise awareness about health issues and encourage people to take proactive measures to prevent diseases.
2. Social Media Health Awareness - Social media platforms provide an opportunity to reach millions of people, including those who might not otherwise engage with health campaigns, and help them take care of their health.
3. Gamification of Health - Gamification techniques such as photo challenges and online quizzes can help engage people in their own health by making it fun and rewarding to take care of yourself.
Industry Implications
1. Healthcare - Healthcare providers can leverage social media and mobile technologies to engage with patients, raise awareness about healthcare issues, and encourage healthy behaviors proactively.
2. Wellness and Fitness - Wellness and fitness companies can leverage gamification techniques to motivate people to take care of their health and provide customized, personalized services that encourage healthy habits.
3. Marketing and Advertising - Marketing and advertising companies can use social media and online platforms to create engaging and memorable campaigns that promote health and wellness and drive results for their clients.