The iconic coffee chain, Starbucks is broadening its horizons by venturing into a more refined territory following the opening of its largest store in Southeast Asia dubbed the Dewata Coffee Sanctuary.
The 20,000 square foot location comes complete with a coffee farm that guests are welcome to explore. There, they can witness the coffee-making process, which includes interactive experiences like de-pulping and washing coffee beans. The decoration of the store furthers this message as its been adorned with regional flora, and topped off with multiple art installations. Upstairs, guests can find a seedling greenhouse.
The stunning new location can be found in Bali, Indonesia and is perfect for those looking to foster a deeper connection with the coffee they drink.
Interactive Coffee Farms
Starbucks Opened the Dewata Coffee Sanctuary in Bali
Trend Themes
1. Interactive Coffee Experiences - Opportunity for coffee chains to offer interactive experiences that educate consumers about the coffee-making process.
2. Coffee Tourism - Growing trend of coffee-focused tourism, where visitors can explore coffee farms and learn about the cultivation process.
3. Sustainable Coffee Practices - Increased focus on sustainable and eco-friendly coffee production methods, driving innovation in the industry.
Industry Implications
1. Coffee Chains - Opportunity for coffee chains to differentiate themselves by creating unique and interactive coffee experiences for customers.
2. Tourism - Potential for tourism industry to develop coffee-themed tourism experiences, attracting coffee enthusiasts and educational travelers.
3. Agriculture - Opportunities for the agriculture industry to explore sustainable coffee cultivation methods and techniques.