Pets are often discouraged and punished for ruining shiny new toys, but the Destroyers Club from BarkShop rewards and recognizes dogs that are "Top Destroyers."
BarkShop created its own ultra-durable toy collections for dogs like Totally Ripped and Under the Seams that are meant to be destroyed, and feature additional playthings inside once the outermost layers have been reduced to shreds. To encourage pets to really sink their teeth into its toys, BarkShop launched the Destroyers Club.
By joining the Destroyers Club, pet owners have the chance to have their pets earn them points, climb the leaderboard and unlock rewards like BarkShop credits and free toys. Currently, t the top of the Destroyers Club Leaderboard is Pimm, a 19-pound dog that has racked up nearly 800 points for ripping dog toys to ruin.
Toy-Destroying Dog Clubs
BarkShop's Destroyers Club Rewards Pets for Pulling Apart Playthings
Trend Themes
1. Durable Dog Toy Collections - Opportunity for toy manufacturers to create ultra-durable collections that cater to dogs' natural instinct to destroy.
2. Reward-based Pet Clubs - Potential for businesses to create clubs and loyalty programs that reward pets for their destructive behavior with incentives like discounts and freebies.
3. Pet Owner Leaderboards - Opportunity for platforms to create leaderboards where pet owners can compete based on their pets' destructive achievements.
Industry Implications
1. Pet Toy Manufacturing - Companies that manufacture pet toys can leverage the trend of durable dog toy collections to offer innovative products that meet the needs of destructive dogs.
2. Pet Retail - Pet retailers can create reward-based clubs and loyalty programs, like the Destroyers Club, to incentivize pet owners to purchase and engage with their products.
3. Pet Social Media Platforms - Platforms dedicated to pet owners can incorporate leaderboards and gamified features to engage users and their pets, leveraging the trend of pet owner leaderboards.