The packaging for candy is often as bright and eye-catching as its contents but these dessert packaging designs from Hans & Gretel sets itself apart with elements that draw from fairy tales, stories and myths. With a combination of patterns, bold colors and a "more is more" approach, the packaging designs for the candy, ice cream and coffee products help to transport customers to a fantastical imaginary world.
Hans & Gretel created dessert cups that are decorated with long, striped streamer-like attachments and ice cream holders that include practical drip guards that fan out in all directions with a burst of colors and shapes. Even the brand's coffee cups integrate colorful candy details and the playful spirit carried throughout the entire series of designs.
Whimsical Dessert Packaging Designs
Hans & Gretel's Playful Packaging Draws from Fairy Tales
Trend Themes
1. Fantastical Dessert Packaging - There is an opportunity for companies to create dessert packaging that transports customers to a fantastical imaginary world by integrating patterns, bold colors, and a 'more is more' approach.
2. Fairy Tale-inspired Packaging Design - Packaging designs inspired by fairy tales, stories, and myths have the potential to set companies apart from their competitors and capture customers' attention.
3. Playful Packaging Designs - A playful approach to packaging design creates an opportunity to connect with customers on an emotional level and stand out in a crowded market.
Industry Implications
1. Confectionery - Confectionery companies can leverage whimsical packaging designs to enhance the customer experience and differentiate their brand.
2. Frozen Desserts - Frozen dessert companies can integrate practical and colorful details into their packaging to capture the attention of customers and increase brand recognition.
3. Coffee - Coffee companies can draw inspiration from candy and dessert packaging designs to create unique and playful cup designs for their products.