This summer, just in time for National Ice Cream Day, Halo Top and Bumble are teaming up to treat dating app users to refreshing treats in the form of Halo Top Pops. While Bumble offers a number of different modes to connect users who are looking for romantic, platonic and professional connections, all eligible Bumble users in the United States will now have a chance to get their hands on a coupon for a free box of pops.
By swiping in Bumble Date, Bumble BFF or Bumble Bizz, users will come across a "perfect summer fling" that's too good to resist. A right swipe on Halo Top Pops leads Bumble users to a place to input their address to receive their coupon, which can be redeemed at participating in-store locations.
Matchmaking Dessert Campaigns
Bumble is Matching Dating App Users to Halo Top Flavors
Trend Themes
1. Marketing Collaboration Campaigns - Companies are teaming up to offer unique marketing experiences to reach new customers.
2. Personalized Customer Rewards - Brands are offering personalized rewards to customers based on behavior and preferences.
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Industry Implications
1. Food and Beverage - Food and beverage companies are collaborating with dating apps to reach new and diverse customers.
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3. Marketing and Advertising - Marketing companies are utilizing technology and apps to offer innovative marketing strategies to their clients.