This upscale dessert box packaging was created as part of the rebranding of the Brownerie, a gourmet bakery that's dedicated to the brownie. The packaging to support the Brownerie's new identity was designed by Index 34 Design Studio, managing to make a classic childhood treat sophisticated and elegant.
The box is printed with gold detailing that notes that the treats inside could also be called a "Sweet little delicious handmade piece of heaven." To go along with this theme, the top of the box has a sky blue lid, which likens it to the sky. Another cute detail on the packaging can be found on the letter "B," where it looks like a chunk of it has been bitten into, showing how irresistible the heavenly brownies are.
Decadent Brownie Boxes
Brownerie's Dessert Box Packaging Likens Its Treats to Heaven
Trend Themes
1. Upscale Packaging - The trend of creating upscale packaging for dessert boxes presents an opportunity for businesses to elevate their brand image and attract a more sophisticated customer base.
2. Rebranding and Identity Design - The trend of rebranding and designing new identities for bakeries and dessert shops offers opportunities for businesses to refresh their image and appeal to a broader audience.
3. Luxurious Dessert Experience - The trend of creating a luxurious and elevated dessert experience through packaging and branding opens doors for businesses to position themselves as providers of premium desserts.
Industry Implications
1. Packaging Design - The packaging design industry can explore innovative ways to create upscale and visually appealing packaging for dessert products.
2. Bakery and Dessert Brands - Bakery and dessert brands can embrace the trend of rebranding and identity design to differentiate themselves in the market and attract new customers.
3. Gourmet Food and Confectionery - The gourmet food and confectionery industry can capitalize on the trend of offering a luxurious dessert experience by focusing on premium ingredients and sophisticated packaging.