People are living longer lives and Designs On: Aging is a project that addresses this fact. It is a collection of 19 concepts that are meant to help improve these extra decade of Twilight years that men and women are both enjoying. Not only does it endeavor to make the aging process easier, but encourage these seniors to be happy, active and engaged in the world around them.
Created by Ideo, Designs On: Aging is comprised of condom advertisements targeting seniors as they embrace their sex drives, pill necklaces that embrace all of the medication they are on and mirrors that show younger individuals how they can age more gracefully. Some are clever, others necessary, all of them speak to people inner fears and desires.
Twilight Years-Improving Projects
Designs On: Aging by Ideo are Geared Towards the Elderly
Trend Themes
1. Extended Longevity - Innovative concepts and products are being developed to enhance the quality of life for the growing elderly population.
2. Active Aging - Solutions are being designed to encourage and enable seniors to stay engaged, active, and happy during their twilight years.
3. Aging with Dignity - Disruptive ideas and products aim to address the fears and desires of seniors, promoting graceful aging and mental well-being.
Industry Implications
1. Healthcare - There is a need for innovative healthcare solutions and services tailored to the specific needs and challenges of the elderly population.
2. Pharmaceuticals - The development of medication management tools and targeted drug delivery systems presents opportunities for disruptive innovation in the pharmaceutical industry for aging populations.
3. Technology - Advancements in technology can be leveraged to create smart devices and assistive technologies that improve the quality of life for seniors.