Fashionable designer sausage casings may just be what is needed to boost sausage sales, or so is the thought of Russian design company, Firma.
The designer sausages in the gallery are a little ridiculous, but Firma has almost won me over with their unique take on food decoration. Note, almost.
Check out this gallery of deliciously creative Russian sausages wrapped in designs like funky letters, curvy smoke and a graphic image of a woman.
Implications - A modern update to a traditional commodity can help companies distinguish themselves from others in large markets. By offering consumers a customized experience, a company will appeal to consumers who are fashion and design-inclined. The development of novelty or specialty items will attract buyers from other markets, who were previously uninterested in the product.
Designer Sausages
Firma Creates Deliciously Chic Wiener Jackets in Russia
Trend Themes
1. Fashionable Food - Creating designer casings for traditional food products can differentiate companies in crowded markets and appeal to design-savvy consumers.
2. Customized Experience - Offering consumers a personalized and unique experience can attract a niche market of buyers who value fashion and design.
3. Novelty and Specialty - Developing novelty or specialty food items can attract customers from different industries who were previously uninterested in the product.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new opportunities by incorporating fashion and design elements into traditional products.
2. Packaging and Printing - The packaging and printing industry can provide customized and creative solutions for companies looking to differentiate their food products through unique casings.
3. Retail and Fashion - The retail and fashion industry can collaborate with food companies to create designer food products that appeal to fashion-conscious consumers.