Seems like established brands are taking cues from Hollywood starlets when it comes to business ventures, take the Designed by Diesel collection, for instance. The major denim design house is now trying its hand at home decor and furnishings.
I have to say, though, that they seemed to have chosen the right industry to break into by the look of the Designed by Diesel collection. Dark, edgy and imbued with its signature sexiness, I'm sure people will be clamoring to get their hands on these pieces.
Denim Brand Decor
The Designed by Diesel Collection Features Sexy Home Furnishings
Trend Themes
1. Denim-inspired Home Decor - Disruptive innovation opportunity: Collaborate with fashion brands to create home decor collections that reflect their signature style and appeal to their existing customer base.
2. Brand Diversification - Disruptive innovation opportunity: Explore new industries and product categories to expand brand reach and engage with a broader consumer demographic.
3. Fashion-focused Interior Design - Disruptive innovation opportunity: Offer interior design services that cater specifically to fashion-conscious individuals who want their living spaces to reflect their personal style.
Industry Implications
1. Fashion and Home Decor - Disruptive innovation opportunity: Combine fashion and interior design expertise to create cohesive home decor products that resonate with style-savvy consumers.
2. Retail and E-commerce - Disruptive innovation opportunity: Develop online platforms or partnerships to sell fashion-inspired home decor products, reaching a wider audience beyond traditional retail channels.
3. Interior Design and Lifestyle Branding - Disruptive innovation opportunity: Collaborate with fashion brands to offer comprehensive interior design services, bridging the gap between personal style and home aesthetics.