Artists Michael Elmgreen and Ingar Dragset have transformed a former textile gallery into an apartment according to the needs and tastes of a fictional occupant. Elmgreen and Dragset’s installation, entitled ‘Tomorrow,’ expresses that architecture, design and home decor reveal important facets of peoples’ lives and personality, and they attempt to engage their audience into a story of this imagined mans’ life through his home and belongings.
As for who this man is, Dragset explains he is "…An elderly architect, 75 years old, a failed architect. He has a lot of great ideas, he was quite visionary but he never got to realize any of his projects. He was a part-time teacher, probably at Cambridge. […] All these things have trickled down through generations and now maybe the old architect living there might be the last person to sit on his family empire."
‘Tomorrow’ is a stunning design entrenched with a heart, soul and a story. Photo Credits: designboom, vam.ac.uk
Opulent Story-Telling Homes
The 'Tomorrow' Design Exhibit Documents a Life Well-Lived
Trend Themes
1. Storytelling Homes - Opportunities for creating immersive and narrative-driven living spaces that tell a unique story.
2. Personalized Home Decor - The rise of customized and tailored interior design to reflect individual personalities and experiences.
3. Innovative Exhibition Spaces - The use of non-traditional venues, like former galleries, to showcase art and design installations that captivate and engage visitors.
Industry Implications
1. Interior Design - Disruptive innovation opportunities in creating personalized and narrative-driven home interiors.
2. Art and Design - Opportunities for artists and designers to create immersive and experiential installations in non-traditional spaces.
3. Exhibition Spaces - The transformation of unused spaces into unique exhibition venues, opening new possibilities for artistic expression and engagement.