The brand 'Vrolijkheid' wanted to set itself apart from its competitors by offering a new definition for beer, and its resulting branding features descriptive beer labels.
Designed by 'Typical Organization,' the packaging applies a very literal interpretation of the beer brand's goal of being a beer that defines others. The labeling comes in the same format as most dictionaries – featuring the name of the brand and then a description of the beer itself in the same format as the words that are defined in these informational books. The beer bottles and the boxes they come in use a typeface that references the "Dutch Golden Age" and the "freedom in the press."
These descriptive beer labels offer a unique style that is very distinct from most similar products on the market.
Definitional Beer Branding
This Descriptive Beer Labeling is Inspired by Dictionary Formats
Trend Themes
1. Descriptive Beer Labeling - Exploring the use of descriptive labels on beer packaging to create a unique and distinct brand identity.
2. Literal Interpretation - Applying a literal interpretation of a brand's goal through packaging design to stand out in the market.
3. Influenced by Dictionary Formats - Using dictionary format to present product information, creating an unconventional and eye-catching beer packaging design.
Industry Implications
1. Brewery - Breweries can incorporate descriptive labels on their beer packaging to differentiate their products and appeal to consumers looking for unique experiences.
2. Graphic Design - Graphic design agencies can explore the use of literal interpretation and unconventional formats to create attention-grabbing packaging designs for various products.
3. Advertising and Marketing - Advertising and marketing professionals can draw inspiration from the unique style of descriptive beer labels to create innovative campaigns that capture consumer attention and increase brand awareness.