Traditional Tartan Uniforms

Kilts are Now the Official Delivery Uniform of Domino's in Scotland

In Scotland, pizza restaurant chain Domino's is now introducing a new delivery uniform for employees that features a tartan with the brand's colors.

The introduction of these kilt uniforms and the brand's official new tartan are helping to celebrate the opening of a new Domino's location in Glasgow. For the stunt, Domino's commissioned a local designer to create a special Domino's tartan with a pattern in red, white and blue. The new tartan from Domino's has been officially added to the Scottish Register of Tartans. The idea began by polling Domino's Scottish staff, 67% of which said that they would wear a kilt to work, and 12% of which already have.

Alongside the introduction of its new tartan and kilt uniforms, Domino's is also introducing a limited-edition 'Scots Favourite Pizza Legend' to the menu, which includes the country's favorite pizza toppings.
Trend Themes
1. Kilt Uniforms - The adoption of kilt uniforms by Domino's in Scotland presents an opportunity for other businesses to explore unique and culturally relevant uniform options.
2. Branded Tartans - The creation and registration of a branded tartan by Domino's showcases the potential for brands to develop their own distinctive patterns and fabrics.
3. Localized Menu Offerings - The introduction of a 'Scots Favourite Pizza Legend' by Domino's highlights the trend of catering to regional preferences and creating localized menu options.
Industry Implications
1. Fast Food - Fast food chains can explore innovative uniform designs, like kilt uniforms, to enhance brand identity and appeal to local communities.
2. Fashion - The concept of branded tartans opens up opportunities for the fashion industry to incorporate unique and culturally significant patterns into their designs.
3. Food Service - The trend of localized menu offerings provides food service providers with the chance to attract and cater to specific regional tastes and preferences.

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