The Deli Paris brand identity is the work of Amsterdam-based graphic designer Marta Veludo. The female-focused webzine aims to empower readers while sharing beauty tips and themed stories.
"Made by girls for girls," Deli Paris is a web publication that profiles various feminist influencers -- including GIRLS star Jemima Kirke -- while sharing beauty tips that are catered to one's tastes and varying skin types. Though still in its development stages, the French publication is branded with vibrant illustrations that are carried out through its social media channels, website interface and even its promotional materials.
The webzine's site will also be home to shoppable items like collectible stickers and even signature skincare products that follow a similar brand model as North American competitor Glossier.
Feminist Webzine Branding
Deli Paris is an Empowering Publication Marketed to Young Women
Trend Themes
1. Feminist Webzines - The rise of feminist webzines like Deli Paris creates opportunities for graphic design and e-commerce innovation to cater to empowered young women.
2. Empowerment Marketing - In order to appeal to young feminists, brands can adopt empowerment marketing similar to Deli Paris to establish themselves as socially progressive and promote self-confidence among consumers.
3. Shoppable Publications - The success of Deli Paris's shoppable publication model opens up opportunities for the integration of product sales with online content in various industries.
Industry Implications
1. Graphic Design - As feminist webzines become more popular, graphic design professionals have the opportunity to create visual identities that empower women and reinforce feminist values.
2. E-commerce - E-commerce companies can adopt the shoppable publication model to seamlessly integrate product sales with online content and create a streamlined shopping experience for consumers.
3. Beauty - The success of Deli Paris's beauty content and shoppable skincare products demonstrates an opportunity to integrate product sales with online content in the beauty industry.