Traveling during the busy holiday season can be stressful, especially as there are so many decisions that are simply out of the average traveler's hands—but Burger King's 'Delay Your Way' attempts to put a positive spin on a disheartening event. With the Delay Your Way promotion, travelers at any airport in the United States are able to report their delayed flight in the BK app and get a coupon for a free Impossible Whopper.
This promotion is being offered for a limited time during the hectic rush in December where many people are scrambling to get home or enjoy a getaway, and the weather doesn't always cooperate.
Rather than treating delayed travelers to its signature burger, Burger King is inviting people to experience its meatless Impossible Whopper, which features a plant-based patty.
Rewarding Travel Delays
'Delay Your Way' Treats Delayed Travelers to an Impossible Whopper
Trend Themes
1. Travel Delay Redemption - Opportunity to offer incentives or treats to delayed travelers to enhance their travel experience and create loyalty.
2. Plant-based Food Promotion - Promoting plant-based food options as alternatives to traditional meat products, catering to the increasing demand for vegetarian and vegan options.
3. Customer Loyalty Programs - Using rewards and discounts to foster customer loyalty and keep travelers engaged with a brand even during unforeseen travel delays.
Industry Implications
1. Fast Food - Fast food chains can implement delay redemption programs to attract and retain customers, fostering positive brand association.
2. Food and Beverage - Food and beverage companies can capitalize on the growing popularity of plant-based food by promoting and offering meatless alternatives to consumers.
3. Travel and Hospitality - Travel and hospitality companies can develop customer loyalty programs, incentivizing travelers to choose their brand by offering rewards and exclusive perks during travel delays.