To demonstrate a perfect visual of the statement written on the posters "You do the cooking, we make it delicious," the Del Monte sauces adverts feature surreal images of miniature chefs sticking out of cans of sauce.
The cooks in the ads seem perfectly content to let the sauce do its work, especially with the assurance that a professional will take over and make each dish as flavorful and delicious as they might expect from restaurant fare. Simplicity is key in these print ads as they clearly imply that all the consumer has to do is cook rice or pasta and stir in the sauce with no need to add anything else.
This ad shows that Del Monte sauces make for easy and delicious cooking.
Canned Chef Campaigns
Del Monte Sauces Practically Cook Themselves in These Ads
Trend Themes
1. Miniature Chef Advertising - Using miniature chefs in advertising can create surreal and eye-catching visuals, capturing consumers' attention.
2. Delicious Convenience - Emphasizing the ease and convenience of a product can appeal to busy consumers looking for quick and tasty meal solutions.
3. Simplicity in Cooking - Highlighting the simplicity of a cooking process can attract consumers who are seeking hassle-free meal options.
Industry Implications
1. Food Advertising - Creative and visually striking advertising campaigns can help food brands stand out in a competitive market.
2. Convenience Food - Convenience food products that offer easy and delicious cooking options can cater to time-constrained consumers.
3. Sauce Manufacturing - Companies specializing in sauce manufacturing can explore innovative ways to market their products and highlight their simplicity.