Recently, I have refrained from purchasing bananas because they brown so quickly in my over-heated apartment. Sad, because I love bananas so much. Well, my prayers have been answered with the Del Monte Banana Plastic Wrap, an innovative packaging design for bananas that should keep them fresher, longer.
The Del Monte Banana Plastic Wrap will apparently double the shelf life of bananas by being air- and moisture-tight. Despite claims that the new packaging is not environmentally friendly (since bananas already have their own protective layer), the special banana wraps are currently being trialled in 7-Eleven stores in Dallas. If they’re successful, the Del Monte Banana Plastic Wrap could be coming to a grocery store near you (and by you, I mean me).
Banana Freshness Packaging
The Del Monte Banana Plastic Wrap Doubles Shelf Life
Trend Themes
1. Extended Freshness Packaging - Opportunities for innovating packaging that extends the freshness of perishable products.
2. Sustainable Packaging - Opportunities to address customer concerns around eco-friendliness of packaging, without compromising on freshness.
3. Convenience Packaging - Opportunities for packaging designs that make it easier for consumers to use and store products
Industry Implications
1. Food Packaging Industry - Companies in this industry can invest in R&D to create more advanced and sustainable packaging solutions that meet consumer demands.
2. Grocery Industry - Retailers can explore innovative packaging options that differentiate their offerings and provide longer shelf life for products.
3. Sustainability Industry - There is an opportunity for companies in this industry to collaborate with manufacturers to create packaging solutions that balance sustainability with product freshness.