The novelty of deep-fried food has caught on from to everything from cookies to coffee at state fairs, restaurants and beyond. One of the 50 new dishes introduced at this year's Minnesota State Fair are the 'Wine Fried Kalettes,' a snack that instantly rebrands a well-known superfood into a junk food. As deep-frying anything tends to do, the snack becomes a lot more indulgent with the addition of batter.
True to their name, the Wine Fried Kalettes are battered and fried in wine before serving. When they are ready to eat, this unusual kale snack is paired with a sweet and exotic chili Thai sauce.
As well as being right at home at the Minnesota State Fair, if sold by the bag, these indulgent snacks would likely be just as much of a hit for home snacking as potato chips.
Deep-Fried Kale Clusters
This Deep-Fried Food Turns Kale into an Unhealthy Treat
Trend Themes
1. Deep-fried Superfoods - There is an opportunity to innovate by deep-frying other healthy foods to create indulgent snacks.
2. Novelty Food Mashups - There is potential to combine unexpected ingredients to create unique and indulgent snacks.
3. Gourmet Junk Food - There is room to elevate traditional junk food favorites by using high-quality and unique ingredients.
Industry Implications
1. Fast Food - Fast food chains can consider adding trendy and indulgent snacks to their menus.
2. Health Food - Health food stores can experiment with creating healthier versions of indulgent snacks to cater to a wider audience.
3. Snack Food - Snack food companies can create new products by combining unexpected ingredients to create unique and indulgent snacks.