While other streaming services like Apple Music and Tidal work to position themselves as the arbiters of exclusive new releases, Spotify's Deconstructing Series is yet another effort from the music streaming giant to demonstrate its value to serious music fans. The series of short, two-minute videos give cursory overviews of important points in music history, with the first video going over the broad strokes of the emergence of electronic dance music, or EDM.
The Deconstructing series makes sense in light of Spotify's other attempts to distance itself from its competitors. Having committed to machine-learning algorithms that put forth taste-adjusted playlists for users -- like the 'Discover Weekly' and 'Release Radar' features -- Spotify is clearly trying to position itself as the streaming service for people with a discerning ear and a more than casual interest in music.
Branded Music History Videos
The 'Deconstructing' Series is Spotify's Entry into Video Production
Trend Themes
1. Music History Education - Opportunity for online platforms to offer in-depth music history lessons and courses, catering to serious music fans.
2. Short-form Video Content - Opportunity for streaming services or social media platforms to produce short, educational videos focused on various topics of interest.
3. Personalized Playlists - Opportunity for streaming services to enhance their algorithms and offer even more tailored playlists for users based on their individual preferences and interests.
Industry Implications
1. Online Education - Online platforms can develop and provide music history courses and lessons targeting serious music fans.
2. Streaming Services - Streaming services can leverage short-form video content to educate and engage their users in music history and related topics.
3. AI Technology - AI technology can be further developed to create more personalized and accurate music recommendations and playlists for users.