Perkins American Food Co. is putting a twist on an American classic this summer with the debut of its new Decked Out Double Burgers.
As you might have guessed from the name, the new Decked Out Double Burgers feature two times the toppings for two times the flavor. Each burger is staked high with two 100% Angus beef patties and double the cheese. In total, there are four new decked out doubles to choose from, including the Bacon Avocado Crunch Double Burger with crispy tater tots in the middle, the Breakfast Double Burger with a fried egg, the Classic Double Cheeseburger served on a warm brioche bun, and the BBQ Tangler Double Burge, which features double the Tanglers. As Diana Garcia-Lorenzana, Vice President of Marketing for Perkins American Food Co., explains, "The season just isn’t complete without a great burger- or two or three!"
Double-Decker Summer Burgers
Perkins American Food Co. Has New Decked Out Double Burgers
Trend Themes
1. Ultimate Customization - Personalized dining experiences such as double-decker burgers with varied topping combinations highlight the trend of ultimate customization in fast food.
2. Gourmet Fast Food - The introduction of specialized ingredients like avocado, fried eggs, and tater tots in fast food burgers signifies a shift towards gourmet fast food options.
3. Seasonal Menu Innovation - The release of new burger varieties specifically for summer demonstrates an increasing focus on seasonal menu innovation to attract diverse customer interests.
Industry Implications
1. Fast Food - Rapidly evolving fast food menus with premium ingredients are transforming the industry to meet changing consumer preferences.
2. Food Marketing - Marketing strategies that emphasize novel and indulgent menu items, like double-decker burgers, create heightened consumer engagement and brand loyalty.
3. Specialty Ingredients - Growing use of specialty ingredients in mainstream dining offerings opens up opportunities for suppliers focusing on high-quality, unique food products.