Globally renowned ice cream brand Haagen-Dazs, which is owned by consumer foods giant General Mills, is well and truly looking to infiltrate the increasingly important and fast-growing yogurt snack market with the launch of its 'Cultured Creme' range.
The 'Cultured Creme' collection of yogurt snacks leverages General Mills' longstanding expertise in yogurt and dairy and combines it with Haagen-Dazs' expertise in ice cream, blending the best of both worlds for a luxuriant snacking experience.
This decadent collection of yogurt snacks is available in a variety of flavors ranging from vanilla bean, strawberry and coffee to black cherry, blueberry and lemon. All the versions are free of artificial flavors and ingredients.
"From the smooth, creamy texture to the delicious, premium flavors, our new Häagen-Dazs Cultured Crème inspires anytime indulgence," noted Benjamin Myers, senior brand manager over at General Mills.
Decadent Yogurt Snacks
The 'Cultured Creme' Yogurt Range is Free Of Artificial Ingredients
Trend Themes
1. Luxury Dairy-free Yogurt - There's an opportunity to innovate within the yogurt snack market by introducing more dairy-free, indulgent options for consumers who want to enjoy a premium yet healthier snacking experience.
2. Cross-category Collaboration - Brands with expertise in different products, like ice cream and yogurt, can collaborate to create unique product lines that leverage their individual strengths and appeal to a wider audience.
3. Natural Ingredients - Offering yogurt snacks made with natural ingredients, and free of artificial flavors, can differentiate a brand in the market and appeal to health-conscious consumers.
Industry Implications
1. Dairy-free Food Industry - The dairy-free food industry can capitalize on the growing demand for indulgent yet healthy snacks, like premium quality dairy-free yogurts.
2. Collaborative Marketing Industry - Collaborative marketing between food brands can create unique product lines, allowing for cross-promotion and reaching new customer demographics.
3. Clean Eating Industry - Brands targeting the clean-eating and health-conscious consumer market can cater to their demand for snacks made with natural ingredients and free of artificial flavors and ingredients.