PUMA and brand ambassador Big Sean teamed up for a debut collection inspired by the American rapper's "unique Detroit style." The footwear capsule boasts classic silhouettes with a contemporary twist in the styling. For example, Big Sean updated the 50th Anniversary PUMA Suede model with a new color—Ash.
Footwear is not the only focus of the Big Sean x PUMA debut collection, however. The American rapper also put a spin on classic pieces such as the T7 Track Jacket, as well as hoodies and t-shirts.
As PUMA is usually affiliated with sports figures and professional athletes, it is refreshing to witness a different direction for its fashion-forward collections. From Rihanna's FENTY to Big Sean's 2018 debut collection, PUMA is definitely tapping into the stylistic renderings of pop culture.
Rapper-Reimagined Footwear Capsules
PUMA Tapped Big Sean for a Pop Culture Debut Collection
Trend Themes
1. Pop-culture Collaborations - There is a disruptive innovation opportunity for brands to collaborate with pop-culture icons to create fresh fashion lines that appeal to a wider audience.
2. Contemporary Twists on Classics - There is a disruptive innovation opportunity for product designers to modernize classic product designs with fresh colors, fabrics, and styles for a new generation of consumers.
3. Fashion-forward Sports Brands - There is a disruptive innovation opportunity for sports brands to expand beyond traditional athletic wear and partner with pop culture icons to create fashion-forward clothing lines.
Industry Implications
1. Athletic Footwear - Athletic footwear brands can collaborate with pop culture icons to create fresh and fashionable styles that appeal to a wider audience.
2. Apparel - Apparel brands can partner with pop culture icons to modernize classic clothing designs and create new lines that appeal to a wider audience.
3. Pop-culture Merchandise - Merchandise companies can manufacture and market unique products featuring the branding of popular culture icons, such as rappers, to tap into the growing demand for trendy and cultural fashion lines.