It is no secret that the print publishing industry has suffered quite the hit from its digital counterpart, but some publications are still kicking, and the Dazed Time Capsule auction collection commemorates the Dazed & Confused's 20th anniversary issue.
Partnering up with eBay, Dazed & Confused's Dazed Time Capsule collection is comprised of some very interesting items. The magazine commissioned a slew of influential designers, makeup artists and stylists, and charged them to create something that represents their notion of Dazed within the past twenty years. Versace created a bejeweled lighter, Christopher Kane created an aqua-filled bag, and Kate Moss created classic trainers.
The Dazed Time Capsule collection will be auctioned off later this month. All proceeds will be given to Oxfam, a nonprofit organization tackling poverty and inequity.
Magazine Anniversary Auctions
The Dazed Time Capsule Collection Celebrates a Commemorative Issue
Trend Themes
1. Print Publishing Revival - Print publications are finding new ways to celebrate their anniversaries and connect with their audience through curated collections and auctions.
2. Collaborative Designer Collections - Magazines are partnering with influential designers, makeup artists, and stylists to create exclusive collections for charity auctions and events.
3. Fashion Industry Philanthropy - Fashion designers and models are using their platforms to support charitable causes and organizations.
Industry Implications
1. Magazine Publishing - Magazine publishers can explore new revenue streams through the creation of curated collections and merchandise.
2. Fashion and Apparel - The fashion industry can leverage collaborations with publications and designers to create unique, limited edition products for charity auction.
3. Nonprofit and Charity Organizations - Nonprofits can partner with fashion and publishing companies to create new fundraising opportunities and connect with new audiences.