The Malu Day Cream SPF is a product offered by Honua Hawaiian Skincare—a family-owned business that is based in Santa Rosa, California. The brand brings a refreshing take on skincare as its formulas celebrate "Hawaiian culture, botanicals, and aesthetics."
The Malu Day Cream SPF is a combination of "modern natural protectants" and traditional Hawaiian ones. The formula is designed to be reef-safe (to honor the ocean) and nourishing for the skin. The product includes an unforgettable scent of jasmine, antioxidant-rich noni, and incredibly nourishing laukahi. The cream is broad-spectrum, with non-nano zinc oxide.
A percentage of proceeds from Honua Hawaiian Skincare's Malu Day Cream SPF are funneled to Sustainable Coastlines Hawaii which is a not-for-profit that works to educate the community on sustainability and to keep the oceans free from waste.
Hawaiian-Inspired Daily SPF Creams
Honua Hawaiian Skincare Boasts the Malu Day Cream SPF
Trend Themes
1. Hawaiian-inspired Skincare - Opportunities for developing sustainable and culturally-inspired skincare products that honor the environment and celebrate diverse communities and aesthetics.
2. Reef-safe Sun Protection - Opportunities for creating innovative and eco-friendly sunscreens that protect skin while preserving coral reefs and marine ecosystems.
3. Charitable Partnerships - Opportunities for forming partnerships with non-profit organizations to support social and environmental causes as part of brand missions and marketing strategies.
Industry Implications
1. Skincare - The skincare industry can create more sustainable and culturally-inspired products that meet consumer demand for conscious and inclusive beauty choices.
2. Sunscreen - The sunscreen industry can develop innovative and eco-friendly formulas that provide adequate skin protection without harming the environment or marine life.
3. Non-profit - Non-profit organizations can form partnerships with skincare and sunscreen brands to support shared social and environmental goals and raise awareness amongst consumers.