David Beckham continues his collaboration with retailer H&M and stars in a new commercial alongside comedian Kevin Hart. The ad is a teaser for a longer-length video that continues a fictional storyline of Hart wanting to play Beckham in a movie.
The ad hilariously depicts Hart following Beckham everywhere and copying his every move. The ad specifically promotes Beckham's partnership with H&M's 'Modern Essentials' line and gives the public an interesting look at the personal life of Beckham, albeit a fictitious version. The series of videos are part of a larger campaign to celebrate the release of the brand's 2015 Autumn collection.
H&M has historically collaborated with celebrities and designers on collections, typically resulting in immense popularity as customers try to get their hands on designer items from the bargain retailer.
Athlete-Mimicking Commercials
David Beckham and Kevin Hart Star in This Comedic H&M Ad
Trend Themes
1. Celebrity Collaborations - Opportunities for brands to collaborate with celebrities for brand partnerships and campaigns.
2. Humorous Commercials - Potential for brands to incorporate humor and fun into their advertising strategies through the use of comedic commercial spots.
3. Fictional Storylines - Opportunity for brands to create fictional storylines around their products or services to increase customer engagement.
Industry Implications
1. Retail - Retail companies can use celebrity collaborations, humorous commercials, and fictional storylines to promote their products and increase sales.
2. Fashion - Fashion brands can collaborate with celebrities to create unique and popular collections while creating engaging humorous campaigns and fictional storylines around their brand and collections.
3. Entertainment/advertising - Advertising companies and production houses can develop celebrity collaborations to create innovative and humorous ads with fictional storylines to promote brands and products.