MAGICdATES makes chocolate-covered date-based snacks and markets them as energy bites that can be enjoyed as a whole-plant superfood snack. The bites combined with ingredients like nuts, fruit and berries to form varieties like Blueberry, Coconut, Chocolate and Hazelnut, each of which is conveniently packaged by the pouch.
Covered in 100% dark chocolate, the bites are indulgent and naturally sweet treats that are free from dairy and sugar. Due to the nature of dates, they're packed with prebiotic fiber for gut health, and this is another key feature that's called out on the product packaging.
While some kinds of energy snacks can leave people wanting, these ones are full of goodness, clean and craveable ingredients and creamy chocolate.
Chocolate-Covered Energy Bites
MAGICdATES are Nutritious, Naturally Sweet Date-Based Snacks
Trend Themes
1. Date-based Snacks - Opportunities for brands to explore innovative ways of incorporating dates into convenient snack options and capitalizing on their nutritional benefits and natural sweetness.
2. Prebiotic Fiber Foods - Rising demand for foods that promote gut health and digestion, opening up opportunities for innovation in creating foods that are high in prebiotic fiber.
3. Clean and Indulgent Snacks - Growing demand for clean, natural ingredients in indulgent snacks, leading to opportunities for brands to create and market such products that combine health and indulgence.
Industry Implications
1. Snack Food Industry - Brands within this industry can look to incorporate dates into their products, market the health benefits and natural sweetness as a selling point, and create convenient, on-the-go packaging.
2. Functional Foods Industry - Brands within this industry can explore ways to increase the prebiotic fiber content of their products while maintaining taste and texture, creating a new offering for consumers looking to prioritize gut health.
3. Confectionery Industry - Brands within this industry can look to create indulgent chocolate-covered date-based treats, using premium chocolate and natural sweeteners to cater to consumer demand for clean and indulgent snack options.