Dashe Cellars is a family-run winery that focuses on "crafting small allotments of exceptional wines." The packaging by Jenny Pan is absolutely adorable, featuring a monkey and a fish.
The monkey and fish are supposed to represent the blending of two worlds. Dashe Cellars states that they are "creating complex wines that capture the charm and personality of top vineyards throughout Sonoma county."
Implications - Products or companies that have the ability to market themselves as a "family-run" business score points with consumers concerned with purchasing products from companies owned by the small and powerful families that control most of the wealth in the world. Giving a company or product a domestic spin makes them more immediately more personable, likable and trustworthy.
Animal Wine Advertising
Dashe Cellars Has Adorable Packaging by Jenny Pan
Trend Themes
1. Family-run Business - Opportunity for products or companies to market themselves as family-run businesses, appealing to consumers who prioritize supporting small, independent owners.
2. Adorable Packaging - Potential for products to use cute and charming packaging designs to capture consumer attention and create a positive impression.
3. Blending of Two Worlds - Opportunity for brands to highlight the combination of different elements or influences in their products, appealing to consumers seeking unique and diverse experiences.
Industry Implications
1. Wine Industry - Disruptive innovation opportunity for wineries to differentiate themselves through family-run narratives and eye-catching packaging designs.
2. Food and Beverage Industry - Opportunity for food and beverage brands to incorporate adorable packaging to stand out on store shelves and create a memorable brand image.
3. Packaging and Design Industry - Opportunity for packaging and design companies to specialize in creating cute and unique packaging designs, helping brands make a strong visual impact.