The Proper Nutty Dark Roast peanut butter has been announced by the UK retailer as one of its latest spreads that aims to provide consumers with a way to elevate their favorite sandwiches and recipes. The peanut butter is crafted with peanuts that have been roasted for longer than usual, which is said by the brand to give it a more intense flavor profile. The peanut butter comes packaged in 280-gram jars priced at £3.29 and is rolling out now to 55 locations for shoppers to pick up.
Chief Peanutologist at Asda Simon Greenwood-Haigh spoke on the Proper Nutty Dark Roast peanut butter saying, "Proper Nutty is – as they say in Yorkshire – made proper and offers affordable premium at a time when people are looking to treat themselves but not break the bank. As well as attracting shoppers who want to trade up, we are also finding that a growing number of people are trading out of almond and cashew nut butters and turning to premium peanut offerings. That way they can still treat themselves, but on a smaller budget."
Richly Flavored Peanut Butters
Proper Nutty Dark Roast Peanut Butter Boasts an Intense Taste
Trend Themes
1. Flavor-intensified Nut Butters - Peanut butters with longer roasting times cater to consumers seeking richer and more robust taste experiences.
2. Affordable Premium Spreads - Products like Proper Nutty offer high-quality taste sensations at a lower price point, appealing to budget-conscious yet discerning shoppers.
3. Niche Nut Butter Alternatives - A shift from almond and cashew butters to premium peanut options reflects changing consumer preferences towards more affordable gourmet choices.
Industry Implications
1. Gourmet Food Retail - The release of products such as intensely flavored peanut butters highlights a growing market for elevated everyday food items.
2. Nut Butter Manufacturing - Innovations in roasting techniques create opportunities to distinguish products within the highly competitive nut butter sector.
3. Health-conscious Snacking - Enhanced flavor profiles in health-focused spreads cater to consumers demanding nutritious yet indulgent snack options.