KIND, the UK-based health-focused snack bar brand, recently expanded its portfolio with the introduction of a new direct-to-consumer flavor, Dark Chocolate Ginger Almond. The limited-edition bar will be available to purchase in packs of six from the brand's online platform, however, only 4,000 will be produced, so fans should act quickly.
The KIND Dark Chocolate Ginger Almond features almonds as the main ingredient with a hint of ginger and a decadent dark chocolate drizzle. "As with the rest of the range, it is made using whole and natural ingredients and is
gluten-free, high fiber and contains 52% nuts."
John McManus, UK Marketing Director says: "We recognize the importance of having a strong DTC offering more than ever and are really excited to be able to launch our first exclusive flavor to our online customers."
Delicious Limited-Edition Snack Bars
KIND Debuted the New Dark Chocolate Ginger Almond Snack Bar
Trend Themes
1. Limited-edition Snack Bars - Opportunities for food companies to create unique and exclusive flavors as a way to attract more customers.
2. Direct-to-consumer Model - Companies can benefit from launching DTC channels to offer exclusive products to their consumers and create a stronger brand connection.
3. Health-focused Snacks - There is a growing demand for healthier snack options made with natural and whole ingredients, creating potential for businesses to innovate in this space.
Industry Implications
1. Consumer Packaged Goods (CPG) - CPG companies can leverage the trend of limited-edition snack bars to create exclusive and unique products for consumers.
2. E-commerce - The DTC model presents opportunities for e-commerce companies to expand their product offerings and provide more exclusive options to consumers.
3. Healthy Snacks - The health-focused snack industry has the potential for innovation with new and unique flavors that cater to consumers' dietary preferences and restrictions.