The Dargett Craft Brewery is a place where visitors can watch how beer is brewed and taste freshly brewed craft beer. As the business of craft beer continues to grow around the world, it comes as no surprise that companies are becoming much more conscientious about the message they are sending through their services and products.
When it comes to Dargett Craft Brewery, the message being sent it one revolving around history. The logo was inspired by the Babylonian world map dating back to the 6th century B.C. The design firm, Braind, explains, "Creating the logo and doing the whole branding we kept in mind that the traditions and craftsmanship to brew beer come from 4th century B.C. and tried to show how Dargett resurge it in nowadays Armenia."
Map-Inspired Beer Branding
Dargett Craft Brewery Takes Cues From the Babylonian World Map
Trend Themes
1. Historical-inspired Branding - Opportunity for craft breweries to incorporate historical elements into their branding to convey a sense of tradition and craftsmanship.
Industry Implications
1. Craft Beer - Craft breweries can differentiate themselves by implementing unique branding that draws inspiration from historical maps and artifacts.