Rachel Brown went with a blunt packaging design for the bacon brand Danepak. Most bacon branding doesn't remind viewers that the food in front of them did indeed come from a live animal, but Brown doesn't skirt around this fact with the new design.
The front of the package features the outline of a pig with a see-through section underneath. This way, when people look at the branding they can see the raw bacon inside in the shape of this little porker. While this might turn a few people off, reminding them of where their food is coming from, others are sure to have a quick chuckle before snagging it off the shelves and cooking it up for breakfast.
Blunt Bacon Branding
Rachel Brown Updates the Danepak Packaging Design
Trend Themes
1. Blunt Packaging Design - Exploring packaging designs that directly and boldly represent the origins of food products.
2. Transparent Branding - Using see-through sections in packaging to showcase the product inside and create a unique visual experience.
3. Humorous Food Packaging - Incorporating humor into food packaging designs to engage and entertain consumers while promoting the product.
Industry Implications
1. Food Packaging - Opportunity to revolutionize food packaging by creating designs that challenge conventional branding methods.
2. Meat Products - Disruptive innovation opportunity in the meat industry to leverage packaging designs that connect consumers with the source and process of meat production.
3. Consumer Goods - Opportunity to create impactful packaging designs in the consumer goods sector that evoke emotional responses and captivate the attention of buyers.