Dally is a new line of jelly pouches that taps into a fiber-rich root vegetable, konjac, to share a healthful, portable snack that's rich in prebiotics, postbiotics and Vitamin C. Launching in vibrant flavors like Apple, Mango and Peach, Dally aims to bring a popular jellified fruit snack from Korea and Japan to the United States. As consumers search for sensorial, multi-textured snacks, they'll find satisfaction with Dally's chewy texture and sweet taste with zero sugar.
Dally is a new venture from brothers-in-law Robbie Miller and Daniel Kaplan, who sold their skincare brand ZitSticka in 2022. In 2024, Miller and Kaplan are entering the food and beverage space with "the ultimate snack" that's dairy-free, non-GMO, gluten-free, keto-friendly and low in calories—a pouch is the caloric equivalent of about two raw almonds or five kernels of popcorn.
Plant-Based Jelly Snack Pouches
Dally is Low-Calorie, Zero-Sugar and Sensorially Satisfying
Trend Themes
1. Zero-sugar Snacks - As consumer awareness around sugar consumption grows, the demand for zero-sugar snacks like Dally offers a healthier indulgence without compromising on taste.
2. Sensorial Snacking - Multi-textured snacks such as Dally's jelly pouches cater to an increasing consumer desire for unique, engaging eating experiences.
3. Prebiotic and Postbiotic Foods - Functional foods rich in prebiotics and postbiotics, like Dally, are gaining traction as consumers look to enhance their gut health through their diet.
Industry Implications
1. Healthy Snacks - The introduction of low-calorie, nutrient-rich snacks such as Dally highlights innovation opportunities within the competitive health-conscious snack industry.
2. Plant-based Foods - With its plant-based composition, Dally exemplifies the expanding market for plant-derived food products that address dietary preferences and health trends.
3. Functional Foods - The growing popularity of foods bolstered with health benefits, including those high in prebiotics and postbiotics like Dally, reflects an evolving functional food industry.