ROA introduces the Daiquiri Mid sneaker model in a new colorway option as the latest addition to its Spring/Summer 2020 lineup. The Italian footwear brand prepares for the warmer seasons with a lightweight design, constructed to ensure breathability as well.
The colorway is captivating and bold as the uppers are adorned in a bright yellow hue throughout with a gray accent at the heel area. The top of the shoe features a form fitted sockliner that contrasts tonally against the neon uppers. The collars around the liner are seen alongside black ripstop pull tabs at the tongue and the heel which is accompanied by a drawcord lacing system around the forefoot area. Additional elements include the water-repelling mesh wave materials.
Florescent Yellow Sneakers
ROA's Daiquiri Mid Sneakers are Lightweight and Breathable for Summer
Trend Themes
1. Lightweight Sneakers - There is an opportunity for brands to develop lightweight sneakers that prioritize breathability.
2. Bold Colorways - Brands can explore the use of captivating and bold colorways, like fluorescent yellow, to differentiate their sneaker designs.
3. Drawcord Lacing System - Innovations in lacing systems, such as drawcord lacing, can provide a secure and adjustable fit for sneakers.
Industry Implications
1. Footwear Industry - Brands in the footwear industry can take advantage of the trend towards lightweight and breathable sneakers.
2. Athletic Apparel Industry - Within the athletic apparel industry, there is an opportunity to incorporate bold and vibrant colorways into shoe designs.
3. Sportswear Accessories Industry - Companies in the sportswear accessories industry can explore innovations in lacing systems to enhance the functionality and aesthetics of sneakers.