Ephemeral Workout Videos

Content from the 'Daily Burn 365' Program is Only Available for One Day

In order to appeal to consumers who want variety from their fitness routines, Daily Burn 365 was established. In the style of Snapchat, this fitness program's on-demand content is only available for a day at a time, before it disappears completely. The following day, an entirely new video is shared for consumers to follow along to.

These 30-minute workouts tackle a full-body approach to fitness, yet require no equipment. These features make the program ideal for beginners who are just starting to develop healthy fitness habits. Daily Burn's Kevin Ranford remarks: "The beginner workout market in fitness is underserved, especially in streaming, and as a result we see an opportunity to help a large portion of the population live healthier, fit lives."
Trend Themes
1. Ephemeral Content - Leveraging the concept of disappearing content like Snapchat, businesses can create time-limited experiences to engage consumers.
2. On-demand Fitness - Streaming fitness programs that provide new workouts daily can cater to consumers seeking variety and convenience in their exercise routines.
3. Beginner Workout Market - There is a potential for disruptive innovation in the fitness industry by targeting the underserved market of beginner consumers looking for accessible and easy-to-follow workout programs.
Industry Implications
1. Streaming Fitness - Companies can develop streaming platforms and apps that offer on-demand workout videos to capitalize on the growing digital fitness trend.
2. Tech-based Fitness - Integrating technology into fitness programs, such as tracking apps or wearables, can enhance the user experience and provide personalized workout recommendations.
3. Health and Wellness - Brands and businesses can tap into the beginner workout market by offering accessible fitness programs, products, and services targeting individuals who want to adopt healthier lifestyles.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES