In order to appeal to consumers who want variety from their fitness routines, Daily Burn 365 was established. In the style of Snapchat, this fitness program's on-demand content is only available for a day at a time, before it disappears completely. The following day, an entirely new video is shared for consumers to follow along to.
These 30-minute workouts tackle a full-body approach to fitness, yet require no equipment. These features make the program ideal for beginners who are just starting to develop healthy fitness habits. Daily Burn's Kevin Ranford remarks: "The beginner workout market in fitness is underserved, especially in streaming, and as a result we see an opportunity to help a large portion of the population live healthier, fit lives."
Ephemeral Workout Videos
Content from the 'Daily Burn 365' Program is Only Available for One Day
Trend Themes
1. Ephemeral Content - Leveraging the concept of disappearing content like Snapchat, businesses can create time-limited experiences to engage consumers.
2. On-demand Fitness - Streaming fitness programs that provide new workouts daily can cater to consumers seeking variety and convenience in their exercise routines.
3. Beginner Workout Market - There is a potential for disruptive innovation in the fitness industry by targeting the underserved market of beginner consumers looking for accessible and easy-to-follow workout programs.
Industry Implications
1. Streaming Fitness - Companies can develop streaming platforms and apps that offer on-demand workout videos to capitalize on the growing digital fitness trend.
2. Tech-based Fitness - Integrating technology into fitness programs, such as tracking apps or wearables, can enhance the user experience and provide personalized workout recommendations.
3. Health and Wellness - Brands and businesses can tap into the beginner workout market by offering accessible fitness programs, products, and services targeting individuals who want to adopt healthier lifestyles.