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The Daga Ziober 'Gareth Pugh' Campaign is Messy Chic

Bon is a quarterly released Swedish fashion magazine that is known for featuring some stunning and sometimes avant-garde photo spreads, and the Daga Ziober 'Gareth Pugh' campaign is no different.

The model is photographed by Aitken Jolly in a campaign called Gareth Pugh, after the designer whose Fall 2011 collection Ziober is wearing, looking disheveled, yet simply stunning. Only a model could pull off such a look and emerge looking effortlessly chic, whereas the rest of the world would surely look messy and poorly put together.

The Daga Ziober Gareth Pugh editorial spread features Pugh's bold-colored designs, and some unconventional silhouettes, which is what the talented, yet controversial English designer (now based out of Paris) is most well known for.
Trend Themes
1. Avant-garde Fashion - There is a growing trend towards avant-garde fashion that embraces unconventional silhouettes and bold-colored designs.
2. Messy Chic - The messy chic trend is gaining traction, showcasing disheveled looks that still appear effortlessly stylish.
3. Bold-color Designs - Bold-colored designs are becoming popular, adding a vibrant and eye-catching element to fashion campaigns.
Industry Implications
1. Fashion - The fashion industry can capitalize on the avant-garde trend by incorporating unconventional silhouettes and bold-colored designs into their collections.
2. Photography - Photographers can explore the messy chic trend and experiment with capturing disheveled looks that exude effortless style.
3. Design - Designers can draw inspiration from the bold-colored designs trend and incorporate vibrant and eye-catching elements into their creative work.

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