WHOOP and ASSOS of Switzerland have joined forces to revolutionize the world of cyclist shorts with the launch of two groundbreaking innovations in cycling apparel — the Mille GT WHOOP Bib Shorts C2 and UMA GT WHOOP Bib Shorts C2.
This partnership boldly merges ASSOS' renowned craftsmanship in cycling apparel with WHOOP's cutting-edge technology to redefine the cyclist experience. The resulting cyclist shorts aim to solve common challenges faced by cyclists while providing comfort and accurate data collection of performance metrics. Constructed with lightweight materials and featuring innovative design elements like X-Frame straps and ZeroPressure Waist construction, these shorts offer enhanced flexibility and comfort for long rides.
Joel Lessard, SVP of Apparel and Accessories at WHOOP, stated: "This partnership with ASSOS provides the most innovative solution for cyclists looking to track their health and fitness data throughout their time in the saddle whether on the road or trail."