The CVS Pharmacy Senior Days are being hosted by the brand to offer consumers 55 years old and older with easier access to their annual flu shot. The event will take place every Thursday in September at 20 CVS HealthHUB locations in the Tampa, Florida area and will see patients greeted by the pharmacy staff who will provide educational literature for them to read. Seniors will receive their vaccination from a dedicated immunizer who can also provide vaccines for pneumonia, shingles and COVID-19.
The CVS Pharmacy Senior Days are expected to expedite senior access to vaccinations and eliminate the need for them to book ahead of their visit. The initiative is being run ahead of the fall flu season as per CDC recommendations to get a flu shot no later than the end of October.
Senior-Focused Flu Shot Initiatives
CVS Pharmacy Senior Days Offer Quick and Easy Flu Shots
Trend Themes
1. Senior-focused Vaccination Events - Other pharmacies and healthcare providers can follow CVS's example and hold similar events to make it easier for seniors to get vaccinated.
2. Dedicated Immunizers - This trend could lead to increased demand for professionals who specialize in immunizations and can provide multiple vaccines in one visit.
3. Expediting Vaccine Access - This trend presents an opportunity to streamline the vaccination process and reduce barriers to access for vulnerable populations.
Industry Implications
1. Pharmaceutical - Pharmaceutical companies can innovate by offering more services targeted specifically toward the elderly population.
2. Healthcare - Healthcare providers may want to take advantage of the increased demand for immunizers and offer additional services for seniors.
3. Retail - Other retail outlets may follow CVS's lead and provide vaccination events, leading to increased traffic to their stores and possibly even partnerships with healthcare providers.