The Cutie Oils product range is available in two signature scents and is formulated to heal damaged nails while also featuring packaging that is Instagram-friendly and geared toward aesthetic-obsessed consumers.
"Cutie Oils were born out of a necessity for nourishment, and for something different" and is inspired by a real situation its founder, a seasoned nail tech, experienced with past clients. In addition to wanting to help heal a client's nails with cuticle oil, the nail tech also saw a market need for more aesthetically pleasing and exciting cuticle oil offerings.
The Cutie Oils range features Mia -- featuring coconut, meadowfoam, macadamia, jojoba, neroli and fragrance oils to help moisturize dry and damaged cuticles. The scent boasts a mix of passionfruit and tangerine, with pink peony and jasmine notes. The brand's second oil is Olivine, featuring a unique Sweet vanilla and warm amber fragrance with notes of sandalwood and blackberry.
Fragranced Cuticle Oils
The Cutie Oils Nail Care Collection Boasts Nourishing Natural Ingredients
Trend Themes
1. Aesthetically-driven Luxury Nail Care - Brands can leverage social media to showcase visually appealing packaging and signature scents to drive sales and brand awareness.
2. Natural Ingredient Infused Nail Products - As consumers become increasingly health-conscious, there is an opportunity for brands to capitalize on the demand for products containing natural, nourishing ingredients.
3. Multi-purpose Nail Care Solutions - As consumers become increasingly busy, there is a growing demand for all-in-one nail care products that provide practical benefits while still being aesthetically pleasing.
Industry Implications
1. Beauty and Personal Care - Brands in the beauty and personal care industry can capitalize on the growing demand for premium and natural nail care products.
2. Luxury Goods - Luxury goods brands can expand their offerings by incorporating luxury nail care products featuring natural ingredients and aesthetically pleasing packaging into their product lines.
3. Social Media Marketing - Brands can leverage social media platforms to showcase visually appealing packaging and signature scents to drive sales and brand awareness in the beauty and personal care industry.