The Buff uses a skin quiz and a library of more than 100 natural oils to create Customized Face Oils that are tailored to customers' unique needs. The skin quiz polls users on their experience with natural ingredients like jojoba and rosehip oils, as well as natural essences and specific areas of concern such as pigmentation, fine lines or dryness. With a few other questions to zero in on the specific qualities of a user's skin, the brand creates magical elixirs with a specific base and a boost from ultra-nourishing ingredients.
Someone who is looking to fade scars, balance out uneven skin tone and support brightness might end up with an option like Red Raspberry Seed Oil + Blackberry Seed Oil.
The Buff also offers Customized Body Oil, which can be created in the same way as the Customized Face Oil.
Customized Face Oils
The Buff Uses a Skin Quiz to Create Personalized Formulas
Trend Themes
1. Customized Skincare - The trend of personalized skincare products, created based on individual skin concerns and needs, represents a huge opportunity for companies to offer targeted solutions and stand out in a crowded market.
2. Natural Ingredients - The use of natural ingredients, like jojoba and rosehip oils, in skincare formulations is becoming increasingly popular as consumers seek out more sustainable and safe products.
3. Skin Assessments - The trend of skin assessments, like the skin quiz used by The Buff, allows companies to gather data and create customized recommendations for customers, improving their experience and increasing brand loyalty.
Industry Implications
1. Beauty Products - The beauty industry can capitalize on customized skincare by offering personalized solutions and increasing customer loyalty through products tailored to individual skin needs.
2. Natural Products - The natural products industry can benefit from creating formulations using natural ingredients to appeal to environmentally conscious consumers looking for sustainable skincare solutions.
3. Health and Wellness - The health and wellness industry can offer unique skin assessments and personalized skincare routines to help customers achieve skin health goals and improve overall well-being.