Pure Culture Beauty makes customized, clean skincare and helps people meet their individual needs by taking various factors into account. Knowing that a one-size-fits-all approach to skincare doesn't work, Pure Culture Beauty considers a consumer's skin type, genetics and lifestyle with its at-home tests.
The brand's Skincare Starter Set begins with an At-Home Skin Test that doesn't need to be mailed back, and then the Custom Skincare Set, which will be provided to a customer based on their unique goals. The cleanser, moisturizer and serum are tailored based on what a specific person needs, which may include nourishing clean ingredients like probiotics and prebiotics, lipid complexes and plant extracts such as pomegranate seed oil or coconut fruit.
Customized Clean Skincare
Pure Culture Beauty Shares a Simple, Personalized Approach to Skincare
Trend Themes
1. Customized Skincare - Opportunity for businesses to offer personalized skincare solutions based on individual needs, taking factors like skin type, genetics, and lifestyle into account.
2. Clean Skincare - Potential for companies to develop skincare products that are free from harmful chemicals and use nourishing clean ingredients like probiotics, prebiotics, and natural plant extracts.
3. At-home Skin Testing - Potential for innovation in providing convenient and accurate at-home skin testing kits to help customers determine their unique skincare needs without the need for mailing back samples.
Industry Implications
1. Personalized Skincare - Companies can specialize in creating personalized skincare products and regimens tailored to individual needs and preferences.
2. Clean Beauty - Beauty industry can explore the development and promotion of clean skincare products that prioritize natural and non-toxic ingredients.
3. Telemedicine and Wellness Tech - Opportunity for healthcare and wellness companies to incorporate at-home skin testing technologies and personalized skincare recommendations into their telemedicine and wellness platforms.