The problem with current methods of collecting customer feedback is it's difficult to critically compare them. Social media is a great engagement tool, but comment sections are often unorganized, where as focus groups take up a lot of time. A Japanese startup called Research & Innovation is trying to address this by using technology to attach consumer commentary to product barcodes. It also offers incentives for customers to do so.
Research & Innovation's Mycomment system offers people free products and cash to encourage them to give customer feedback. A product is sent directly to participants who then use the Code app to scan and add comments and ratings. This information is passed along to R & I, who can then offer market research to companies.
Incentivized Barcode Research
Customer Feedback is Given on Free Products by Scanning Unique Codes
Trend Themes
1. Incentivized Feedback - Using incentives to encourage customers to provide feedback on products and services through barcode scanning.
2. Technology-driven Feedback - Incorporating technology, such as barcode scanning, to collect and analyze customer feedback in a more organized and efficient manner.
3. Market Research Innovation - Utilizing customer feedback collected through barcode scanning to offer valuable market research insights for companies.
Industry Implications
1. Consumer Goods - Consumer goods companies can leverage incentivized barcode scanning to gather feedback and improve their products and services.
2. Market Research - Market research firms can utilize technology-driven feedback systems to provide more accurate and timely insights to their clients.
3. Retail - Retailers can implement barcode scanning feedback systems to enhance customer engagement and make more informed business decisions based on customer preferences and opinions.