Cusa Tea & Coffee's newest Dirty Chai and Mocha flavors were recently launched with a widely successful Kickstarter campaign, which raised $13,000, meeting its funding goal of $5,000 in less than 24 hours. Based in Boulder, Colorado, Cusa Tea & Coffee specializes in instant coffee beverages that are not only convenient but also sustainable -- featuring Rainforest Alliance certification.
While Cusa Tea & Coffee's Dirty Chai: Rainforest Alliance Certified™ coffee is "blended with organic tea and delicious Indian spices like cinnamon, ginger, cardamom, clove and black pepper, for a smooth and slightly spicy" flavor profile, its Mocha: Rainforest Alliance Certified™ coffee boasts "earthy raw cacao" for a chocolatey and holiday-friendly treat.
The two new flavors can be enjoyed both hot or iced and feature 7 servings inside each pack.
Sustainable Instant Coffees
Cusa Tea & Coffee's Dirty Chai and Mocha Flavors are a New Release
Trend Themes
1. Sustainable Instant Coffees - Opportunity for disruptive innovation in the instant coffee market by offering sustainable products with unique flavor profiles.
2. Crowdfunding Success - Crowdfunding platforms provide opportunities for businesses to raise funds quickly and efficiently for product launches.
3. Hot and Iced Beverages - Catering to consumer preferences for versatile beverages that can be enjoyed both hot and cold.
Industry Implications
1. Food and Beverage - Innovative instant coffee flavors and sustainable production methods address consumer demand for convenient and eco-friendly beverages.
2. E-commerce - The success of Cusa Tea & Coffee's Kickstarter campaign highlights the potential of crowdfunding platforms for product-based online businesses.
3. Hospitality - Hotels, cafes, and restaurants can benefit from offering high-quality, sustainable instant coffee options with unique flavor profiles to cater to diverse customer preferences.