What was once simply an April Fool's Day joke is about to become a reality as the Curderburger officially makes its way to Culver's.
For one day only, Culver's will be serving up a cheesy creation called the Curderburger. Timed to consider with National Cheese Curd Day on October 15, 2021, the new burger consist of the brand's existing Deluxe ButterBurger topped with a breaded cheese patty made up of yellow and white cheddar cheese curds.
To celebrate the launch of the new burger Culver’s is running an "I Ate the Curderburger Sweepstakes," whereby fans upload a photo of themselves enjoying the new Curdburger (or their receipt) to a dedicated webpage to win one of 200 limited-edition CurderBurger T-shirts. The competition runs from October 15 until October 22, 2021.
Cheese Curd Burger Patties
Culver’s is Serving Up a New Curderburger for National Cheese Curd Day
Trend Themes
1. Cheese Curd Burgers - Opportunity for fast-food industry to innovate and experiment with new and exciting ways to add cheese curds to their burgers.
2. Limited-edition Products - Potential for brands to create more hype and excitement around special-edition food and beverage products, enticing consumers to participate in limited-time promotions.
3. Fan Engagement Sweepstakes - Brands can increase consumer engagement by offering interactive promotions, such as sweepstakes, that incentivize consumers to engage with their products and share their experiences with others.
Industry Implications
1. Fast Food - Fast food restaurants can offer unique and creative burgers that include cheese curds as a way to differentiate themselves and attract more customers.
2. Food and Beverage - This trend presents an opportunity for food and beverage brands to create more limited-edition food and beverage products that create excitement and generate buzz among consumers.
3. Marketing and Advertising - This trend highlights the need for innovative marketing and advertising strategies that engage consumers and encourage them to share their experiences with others, particularly through social media and other digital platforms.