No, this is not the remnants of a half-devoured happy meal; this is a sweet pouch of Cupcake Nuggets. Always the innovator, blogger Stef (from the deliciously wacky blog Cupcake Project) whipped up these sweet morsels to tease, tempt and confuse.
If you thought a cupcake couldn't get sweeter, you were wrong. These Cupcake Nuggets are comprised of cupcake pieces dipped in buttermilk batter and rolled in cupcake crouton crumbs, brown sugar, cinnamon and other spices. Now, take a deep breath, because these treats then get acquainted with a deep fryer. Yes, deep-fried cupcakes -- that's a thing now. Stef serves up these gloriously crisp sugary pieces in a fast food fry carton with a side of "BBQ sauce" (raspberry jam).
Deliriously delicious and wonderfully naughty, these Cupcake Nuggets are works of complete confectionery genius.
Fast Food Decoy Desserts
These Cupcake Nuggets Offer a Sweet Take on the Crisp Chicken Snack
Trend Themes
1. Sweet Fast Food - There is an emerging trend of offering sweet alternatives in fast food and snack food chains.
2. Deep-fried Desserts - The trend for deep-fried desserts presents many opportunities for creative experimentation within the food industry.
3. Food Mashups - The trend of combining unexpected food items such as cupcakes and fast food presents opportunities for brands to create unique and exciting products.
Industry Implications
1. Fast Food - Fast food chains have an opportunity to expand their menu options to include more sweet treats and dessert items.
2. Snack Foods - Snack food companies can innovate by creating sweet versions of their existing savory snacks, or by combining sweet and salty flavors for a new taste experience.
3. Dessert Restaurants - Dessert-focused restaurants can create and offer deep-fried desserts like Cupcake Nuggets for an indulgent and unique dessert experience.